MISMA
Building Digital Systems for Operational Growth
Executive Summary
Since 2021, JB Consulting ATX has partnered with MISMA to strengthen the organization's digital communications, operational systems, and community engagement strategy. As a worker-led organization serving domestic workers across Central Texas, MISMA required a digital presence that could effectively support bilingual communications, program promotion, fundraising, and member recruitment while remaining accessible and community-centered. JB Consulting ATX developed and manages the organization's website, coordinates social media strategy, oversees email communications, and supports fundraising and outreach initiatives that connect members with educational programs and leadership opportunities. By implementing consistent marketing systems and streamlining communications across multiple platforms, MISMA has expanded its online visibility, strengthened member engagement, and built a sustainable digital foundation that continues to support the organization's long-term mission of advancing dignity, leadership, and economic justice for domestic workers.
Results
425
Total
members
58.6K
Organic
views
65
Active
members
280+
Members
certified
Challenge
MISMA needed stronger digital systems to support its growing membership, community programs, communications, and organizational operations. As participation expanded, the organization needed a more consistent way to manage its website, promote programs, collect registrations, communicate with members, and measure engagement.
Strategy
JB Consulting ATX established an integrated communications system connecting the website, social media, email outreach, fundraising, and program promotion. Content was developed bilingually and organized around MISMA’s programs, members, and long-term mission.