JB Consulting ATX partnered with Pupusería Los Farolitos to strengthen the restaurant's digital presence by highlighting its authentic Salvadoran cuisine, family-owned identity, and deep connection to the local community. The project focused on creating marketing materials and promotional strategies that showcased the restaurant's story while encouraging customer engagement across digital platforms. Rather than relying exclusively on product promotion, the strategy emphasized authentic storytelling, community connection, and consistent branding to differentiate the business within a competitive local market. By developing a more cohesive digital presence, the restaurant gained a stronger foundation for ongoing marketing efforts while increasing visibility among both new and returning customers.