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Young Invincibles

Equipping Young Leaders With Digital Storytelling Skills

Executive Summary

JB Consulting ATX collaborated with Young Invincibles to deliver a digital storytelling and content creation workshop designed to strengthen advocacy communications among emerging young leaders in Texas. Working alongside Young Invincibles staff and project partners, the training equipped participants with practical skills in content planning, vertical video production, messaging, and social media storytelling. Rather than focusing solely on technical instruction, the workshop emphasized how authentic storytelling can increase civic engagement and amplify community voices through digital platforms. Participants applied these concepts by producing original video content connected to their own experiences and advocacy priorities. The project highlights JB Consulting ATX's commitment to building communication capacity for nonprofit organizations through practical, accessible, and mission-driven digital engagement strategies.

Results

10

Participants trained

90

Training minutes

16

Video ideas planned

2

Videos per participant

Challenge

Participants needed an accessible process for transforming their ideas and lived experiences into short-form video content that could support advocacy and public engagement.

Strategy

JB Consulting ATX created an interactive workshop covering content planning, vertical video production, messaging, and editing. Participants applied each lesson by developing two videos connected to their own stories and advocacy priorities.

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