JB
JB Consulting ATX
Case Study
Background
Objectives
Strategy
Systems
Results
Contact
MISMA x JB Consulting ATX • 2025
Engagement Snapshot
Client
Social
MISMA Website
Partner
Focus
JB Consulting ATX
Platforms
Storytelling, systems, capacity building
Outcome
Facebook and Instagram
50+ new members registered for annual training
Strengthening Community Power
Through Social Media
A culturally grounded, systems-based strategy that improved digital visibility, increased meaningful engagement, and supported member recruitment for domestic workers in Central Texas.
Background and Challenge
Prior to the engagement, MISMA’s social media lacked consistent formats, planning structure, and standardized branding. The organization did not have established branding guidelines or a website to anchor its digital identity.
Social media was managed by volunteers led by the Executive Director, with limited resources, software access, and training materials. This constrained engagement quality, visibility, and brand recognition despite strong program activity.
Inconsistent posting formats
Low structure and planning
Limited tools and training
Weak brand recognition
Objectives
The primary objective was capacity building. JB Consulting ATX trained MISMA’s volunteer team on strategy, content planning, and consistent execution aligned with clear branding and messaging.
​
Success was defined by a measurable recruitment outcome: registering at least 50 new domestic workers for MISMA’s Annual Training.
Primary
Educate the volunteer team on strategy and branding adherence
Secondary
Outreach and community building
Strategy
The approach prioritized storytelling to document MISMA’s work throughout the year and to amplify domestic worker leadership in Central Texas. Content pillars were built around the organization’s program and event timeline for relevance and consistency.
​
Community voices were central through testimonios that strengthened trust and visibility. Fundraising was intentionally limited to one focused annual campaign to keep the content calendar primarily educational and community-centered.
Community storytelling was treated as organizing work, not promotional content.
Community storytelling was treated as organizing work, not promotional content.
Systems, Governance, and Training
To increase sustainability, JB Consulting ATX introduced formal committee agreements and a clear framework for content creation, including visual standards, inclusive language, posting guidance, legal considerations, and a review process.
Training included content creation and branding guidelines, plus an onboarding session that successfully integrated three of four team members into Canva, Google Drive, Meta Business Suite, and Signal.
4 Roles
Creation, scheduling, reporting, and assistant support
180 Hours
Standard review window for approvals
Results and Impact
​Facebook and Instagram were prioritized to serve MISMA’s existing community and close members. Content that performed best included graphics featuring individual members and reels showcasing member participation and community activities.
187,000
Total views
8,900
Interactions, up 27.2 percent
9,500
Page visits, up 9.9 percent
160
Link clicks, up 107.8 percent
Community storytelling was treated as organizing work, not promotional content.
MISMA incorporated more than 50 new domestic workers and reached a total membership of 350, with 60 active participants in programs and leadership spaces.
Explore MISMA’s work on their website
Programmatic Growth Supported by Digital Strategy
During 2025, MISMA continued strengthening core programs including Café Social, the Annual Domestic Workers Training, and Haciendo Historia, while expanding its narrative impact through a new Writers Program developed in collaboration with Las Malcriadas.
The Writers Program is designed to amplify domestic workers’ stories, strengthen written expression as a tool for leadership and healing, and increase public visibility of domestic work through a community lens.
Wellbeing and community support
Rights education and certification
Collective memory and storytelling
Creative leadership development
Want a strategy like this for your organization?
Request a consultation
JB Consulting ATX builds repeatable systems, trains teams, and delivers culturally grounded content strategy that supports real growth.
Read from the top