Jordy Balderas

Now that Memorial Day weekend has passed and Austin begins shifting fully into summer and PRIDE Month celebrations, I think this is one of the most important moments for businesses, venues, and hospitality brands to reflect on what truly brings people together. Austin blends urban life with natural beauty, featuring vibrant culture, live music, innovative dining, and stunning parks and lakes, attracting residents and visitors. Austin has always been known as a city driven by experiences. From...

Most small business owners are not lacking effort. They are showing up, creating content, updating their websites, testing ideas, and trying to stay consistent. From the outside, it looks like progress. But behind the scenes, many still feel stuck, overwhelmed, and unsure of what is actually working. The issue is not effort. It is structure. Without a clear system, marketing becomes scattered. One day is focused on social media, the next on branding, and the next on ads. Everything feels...